Policy, Media, and Empowerment: Perfected

At State of Reform, our goal is to try to become the primary information outlet for the health care sector in the Pacific Northwest.  That includes both public policy information and marketing intelligence.  The way we do it is to try to leverage “old world” information outlets (like events) with “new world” technology (like this our “5 Things” newsletter or this video).

We want to do that based on the belief that a more informed health care community – one that more widely shares information, and can better align values as a result – will be in a better position to build sustainable, substantive and successful solutions to reform.

I say that by way of this context:  we watch how media is used to inform policy and perception very closely.  Not just “old media,” but new media as well:  email, Facebook, Twitter, blogs, mobile apps, etc.  The list is long.

We’re also watching very closely the leading public voices and how they use these social media tools:  Rob McKenna and Jay Inslee, for instance, and the 2012 campaign.  There, McKenna is leveraging a series of tools as effectively and with as much innovation as any state level candidate we’ve seen, and we’ll likely be putting a post together on that soon.

But then there’s this from the Obama campaign released today:  this example is the ultimate in leveraging media, music, imagery, policy, empowerment, meta-language, code, implication, and innuendo.  I am so amazed at how powerful this is.

Many may not get the amount of content that is going on here.  There is a lot (from old school video to camera phone video, from old versions of Facebook to Facebook’s new “timeline”) going on here, and much of it is subtle.  But even if you miss a lot of it, regardless of ideology, from a media utilization perspective, this must be considered the new gold standard.