California Health Policy Strategies launches “fun and easy colonoscopy prep.com”

California Health Policy Strategies has sponsored the launch of a new website with an interesting take on getting people excited about colonoscopies. The website’s url is www.fun-and-easy-colonoscopy-prep.com, and features a “colonoscopy cartoon cavalcade,” a colon quiz, and a colonoscopy completion certificate. The website also introduces “Collin the Colon” through an introductory teaser video.

Outside of the fun and amusing nature of the website, the site also includes information on colon cancer prevention, symptoms, research, and locations for patient and family support navigators.

How effective is a website like this? Is this what health care has come to?

At first glance it seems a little frivolous, but if it gets people talking, and drives people to the website, it may just work to better inform people and push them toward preventative screenings. If the website can add a little humor to a procedure that some are uncomfortable with, and take the “yuck factor” out of the equation, maybe more people will schedule their colonoscopies.

Colon or rectum cancer is the second leading cause of cancer deaths in the United States. Annually, approximately 140,000 Americans are diagnosed with colorectal cancer and over 50,000 people die from it each year. When found early, colorectal cancer has a 90 percent 5-year survival rate.