The Exchange Name Game: Oregon and Mass. Lead
If you’re like us, you may have noticed some similarities in the names of the state health benefit exchanges. We’ve previously noted our fondness for the name Cover Oregon, and it looks like we weren’t alone. While there are many variations and creative branding, Massachusetts and Oregon appear to be the clear trend senders for naming their health benefit exchanges.
After contemplating several edgier names like Avocado or Healthifornia, the sunshine state settled on Covered California. Washington Healthplanfinder will roll out its marketing theme Get Covered Washington this summer. The national outreach campaign Get Covered America launches on June 22. And DC Health Link boasts the tag line: Get the facts. Get covered.
Massachusetts Health Connector appears to be the other victor in the name game. It presumably inspired Maryland Health Connection, Hawaii Health Connector, Vermont Health Connect, Connect for Health Colorado, and Kynect: Kentucky’s Healthcare Connection.