CA: Anthem launches Creating an LGBT Friendly Practice

Anthem Blue Cross released a new online experience, Creating an LGBT Friendly Practice, which aims to improve clinical quality and outcome disparities among lesbian, gay, bisexual and trans* (LGBT) populations.

Citing Lamda Legal’s nationwide survey, When Health Care Isn’t Caring, Anthem is offering these learning resources at no cost to providers and their clinical staff on desktop, tablet, or smartphone. Providers can also apply completion of the course toward continuing medical edutcation (CME) credit certification. The training has been reviewed and is acceptable for up to one prescribed credit by the American Academy of Family Physicians*.

Screenshots of Presentation from Anthem's Creating an LGBT Friendly Pratice

Screenshots of Presentation from Anthem’s Creating an LGBT Friendly Pratice

We took a look at the course, which combine still images, narration, and testing to convey best-practices of improving doctor-patient relationship s and establishing trust to improving outcomes.

The course consists of five experiences that show a breadth of different concerns LGBT patients (and their families) might have during initial clinical encounters. There’s also a list of follow-on resources and a call-to-action which provides refresher information based on how providers self-rate their clinic’s LGBT patient relationships and openness.

Helping individuals maintain a healthy lifestyle begins with an open and honest relationship between patients and their providers. However, many LGBT patients are concerned that their sexual orientation or gender identity may adversely impact a provider’s perspective, and ultimately their care.

We are confident that this new online experience will help educate physicians and their staff about how an LGBT-friendly practice can go a long way in ensuring all patients receive personalized, quality-driven care.

– Dr. Jacob Asher, Medical Director, Anthem Blue Cross (Source: Press Release)

According to the Anthem, “providers learn how to practically apply best practices. Anthem’s eTraining features compelling real-life stories that convey practical strategies for implementing culturally responsive care.” Anthem has its own LGBT health advisers, who form the 300 person-strong Associate Network for Gay and Lesbian Equality (ANGLE).

Our Associate Resource Groups provide us with a real life look into the unique health care needs impacting the diverse communities we serve.

We are proud of the work and insight ANGLE provided to help broaden, inform and help us extend meaningful solutions that meet the health care needs of our LGBT consumers. Likewise, we are grateful for the collaborative strength that made this course possible. It represents the shared goals of our leadership and underscores our commitment to corporate responsibility.

– Tracy Edmonds, Chief Diversity Officer, Anthem, Inc. (Source: Anthem Press Release)

*This enduring material activity, Creating an LGBT-Friendly Practice, has been reviewed and is acceptable for up to 1 Prescribed credit by the American Academy of Family Physicians. Term of approval begins December 3, 2014. Term of approval is for one year from this date. Physicians should claim only the credit commensurate with the extent of their participation in the activity.