Robert Wood Johnson Foundation offering $1.9 million for consumer-focused health studies

The Robert Wood Johnson Foundation announced on Feb. 3 that it would be soliciting proposals from nonprofit or public entities engaged in studies related to population health or the development of resources to help consumers in making their health care decisions. Awards total $1.9 million with individual grants ranging from $200,000 to $400,000 for studies with a duration of 12 to 18 months. The Foundation anticipates the selection of five to nine studies across various disciplines.


As part of our vision for a Culture of Health, the Robert Wood Johnson Foundation is committed to seeking the best possible outcomes and highest value from our national investments in health care, public health and population health. This solicitation seeks to better understand consumer perceptions of value in the new and emerging health care landscape and to fund research studies that will allow for rapid learning from the field on consumer valuation of health care. Funded studies will cover a diverse set of topics and will help inform the development of tools, resources and policies to support consumers in making high-value decisions that benefit them and other stakeholders.

Key Dates

March 3, 2015 (3 p.m ET)
Deadline for receipt of brief proposals.

April 2, 2015
Applicants notified if they are (or are not) invited to submit full proposals.

May 7, 2015 (3 p.m. ET)
Deadline for receipt of full proposals.

August 11, 2015
Notification of finalists.

October 1, 2015
Grants start.

Eligibility and Selection Criteria

Researchers, as well as practitioners and public and private policy-makers working with researchers, are eligible to submit proposals through their organizations. Projects may be generated from disciplines including health services research, economics, sociology, program evaluation, political science, public policy, public health, public administration, law, business administration or other related fields.

The Foundation may give preference to applicants that are either public entities or nonprofit organizations that are tax-exempt under Section 501(c)(3) of the Internal Revenue Code and are not private foundations or Type III supporting organizations. The Foundation may require additional documentation. Applicant organizations must be based in the United States or its territories.

The proposal deadline is Mar. 3, 2015 at 3:00 pm. Read the complete call for proposals and direct any questions to