“The luckiest man in the world”

Super Bowl ads and health care have not always fit well together.

Historically, there is a tone deafness that was remarkable by the health care sector, particularly the pharmaceutical sector.  I wrote about that in 2016 back when ads for “opioid induced constipation” were airing.

The 2020 Super Bowl was different when it comes to health care ads, and perhaps different when it comes to all ads.  As the Washington Post put it, “Overall, it was a weak roster” of ads this year.

But, one ad was particularly noteworthy.

 

Get the latest state-specific policy intelligence for the health care sector delivered to your inbox.

 

Google ran an ad that touched on the intimacy of Alzheimer’s and dementia.  It was subtle but clear; powerful but soft.

It’s worth watching.

Since posting on Jan. 28th, it has over 11m views.

It may be that I’m a sap, somewhat overly sensitive.

Maybe it’s because of Alzheimer’s in my family, or that I have a gene for the disease myself.

Or maybe it’s because “I’m the luckiest man alive,” too.

But, the intimacy of this moment is such a human experience. It’s that moment, when we are scared and sad and vulnerable, that’s when we often turn to our health care system.

And, we all know that for as hard as we are all working to improve the health care system, we aren’t yet doing a good enough job.

Here’s to hoping that – and working towards the time – when the time comes for our loved ones to turn to us in the health care system for help, we are ready for them with a system that honors their vulnerability as best as we can.