Coloradans drop weight, win cash
incentaHEALTH’s Colorado civic health program, Weigh and Win, is entering its sixth year of statewide programming with 75,000 participants. Thanks to a continued partnership with Kaiser Permanente, daily health coaching and cash rewards for weight loss will continue to be offered for free to Colorado residents 18 and over. Through behavioral economics and gamification, the behavior change program has helped Coloradans lose over 240,000 pounds since it was initially offered in 2011.
Successful participants achieve and maintain an average weight loss of 20.4 pounds over a 36 month period. An average enrollee begins their journey at more than 50 pounds overweight. As an outcome-based platform, Weigh and Win proves that it is possible to lose weight, and keep it off.
“Our innovative programming has instilled sustainable behavior change for the masses,” said Lia Schoepke, Weigh and Win Program Manager. “Now that we have reached 75,000 enrollments, more Coloradans than ever are reducing their risks of type 2 diabetes, heart disease, the need for certain medications, and some are even able to work for the first time in years.”
The average weight loss of a successful participant after one year in the civic health program is 8 percent, or about 18 pounds. To date, 49 percent of participants with two or more weigh-ins have achieved a 5 percent or more weight improvement after six months of involvement in Weigh and Win.
Weigh and Win is supported by Kaiser Permanente and additional community partners, in an effort to encourage healthy eating, active living and behavior change throughout Colorado.
“When this program first launched, we felt strongly that this would draw a lot of interest but we couldn’t predict the extent of its success. Here we are six years later and we’re pleased to see so many Coloradans who have embraced healthy and active lifestyles thanks to Weigh and Win,” said Jandel Allen-Davis, MD, vice president of government, external relations and research for Kaiser Permanente Colorado.
Last year alone, 15,000 Coloradans enrolled in Weigh and Win and 24 new kiosks were installed across the state. In total, 91 community kiosk locations are hosted statewide.
Launching fall 2016, incentaHEALTH will offer the HEALTHspot®-@-Home Scale option, allowing participants to weigh-in from the comfort of their living room. The companion app will include a premium coaching option that provides daily nutrition and exercise plans plus cash incentives for weight loss. The HEALTHspot®-@-Home Scale will be available worldwide on Amazon.
Interested in becoming part of the movement or bringing the program to your community? Email.